
About a year ago, i bought a the 3rd generation ipod nano... it was a refurb and it was cheap. Even though there was no music on it, i was amazed with the 'surprise and delight' factor. The overall polish of the UI, the games that were included... it was cool, even the screen when it was charging was nice. In contrast to what my windows mobile device was like which in some instance was very windows circa 1995. For something that came in a crappy brown box with old ipod headphones and a white, but non-apple usb cable, it was a very pleasing 'out of box' experience. Now on to the iphone.

Apple has done a good job of reducing the packaging... (you need to realize that I have not bought a new apple product since my Ti powerbook... the last iteration of the Ti ID).
When I unboxed it and powered it up, i got the apple logo and the spinning circle that shows it is booting up... then while still black, it said that it needs to be initialized first by plugging it in to iTunes. Ughh... granted most pick up the iphone at the att store or the apple store and that would not be the case. Plus my house has really spotty (if non-existant) att signal which of course is part of the initialization. In true Apple style it said something like you need to take it to the Apple store for help. My assumption was it couldn't get the signal. I let it be for a half hour or so and it was all better... fired up and running. The out of box was a little rocky... the interesting thing to me, was Apple has been doing such high level ID for so long, the artifact was somewhat anti-climatic. The excitement was all about the UI.


